The Saturated Market for New Casinos   

The world of online casinos is not a new one, but indeed it’s a popular one. Gone are the days where punters of the popular past time were restricted to the big players in the market – nowadays, a simple search for the term ‘online casinos’ renders some of the most populated and competitive SERPs in the market. 

When you are looking for new online casinos, the competition appears to change daily, with new versions of slots and table games appearing on various types of sites – both affiliates and brokers, as well as operators themselves. But why are so many entering the market, and why is the competition so high? 

The concept is centred around setup and returns. With a whole host of white labelled solutions on the market, the setup costs are low in comparison to the returns that can be generated. Furthermore, once a site has been designed and the back end taken from a white labelling platform, the possibilities for expansion are endless – a simple re-skin and you’re away. 

This concept adds to the saturation of the market to the point by which, it’s highly likely that the selection of online casinos the punter has played within the last 12-month period are actually the same brand, the same provider, and the same business behind them. Everything remains equal, just the skin is redesigned to give a new look and feel to the site – something which keeps punters interested. 

Given the market is so saturated, the marketing of new brands and new players is key to success. As a result, those engaging in Google Ads activity will notice their CPCs have been driven endlessly upwards as a result of enhanced competition. And this shows no sign of stopping anytime soon. 

Punters like new brands, operators don’t. It’s a player’s world these days – the options are infinite. The casinos just need to find a way to segregate themselves from the competition, otherwise their split of the market pails into insignificance like the majority of suppliers. 

The market for online casinos is the epitome of the pareto principle.